When you’re at a conference or industry event, networking can be one of the most important parts of your experience. It’s also one of the most difficult skill to master every time because there are so many moving parts and variables involved. Follow these simple dos and don’ts to ensure that you’re getting the most out of your next big industry meetup!
1. They are friendly
One of the most important things you can do is be friendly. You want to make sure that people feel comfortable talking with you, and talking with them as if they were just another attendee. Make sure to also be interested in what they have to say about themselves first before delving into any questions or topics that might interest you.
2. They come with a prepared elevator pitch
- Prepare your elevator pitch. An elevator pitch is a one- to two-minute explanation about who you are and what you do that can be used in an elevator ride with someone you don’t know. It’s a quick introduction of your company, product or service that grabs the listener’s attention so that they’ll want to learn more about it.
- Why is it important to prepare this? Networking events are full of people who have limited time on their hands and many things competing for their attention; if you don’t get them interested in what you have to offer within 60 seconds, they may move on without learning more about what makes your business special.
3. They find small opportunities to make an early connection
You’ll have the opportunity to connect with others through small talk. If you see someone standing alone or looking lost, don’t be afraid to approach them and start a conversation. Ask them about what they do, their interests and hobbies, or even just comment on the conference or tradeshow they are attending. Most people are happy to have someone engaging them in conversation and will appreciate the interest shown in their company’s products or services.
Asking questions about where people are from is also a good way to get a conversation started because most people enjoy talking about themselves.
4. They go to networking events early
The best time to go is when the event is still small. The more people there are, the less likely you are to get noticed. The best way to do this is by arriving early and staying late.
If you arrive first and then leave right away, you may miss out on valuable networking opportunities that occur during or after the program.
5. They are more interested in what the other person has to say about themselves first
The number one mistake people make when networking is that they don’t ask enough questions. If you’re really interested in the person you’re talking to, ask them questions about their business, their career, and even their hobbies! It shows you care more about what they have to say than just promoting yourself.
If there’s something that relates more specifically to your business, feel free to ask them some pointed questions too—but try not to overdo it. Don’t interrogate someone if they don’t seem interested in answering; just move on!
6. They stay a little after the event is over – that’s when people are most relaxed
After the event has ended, don’t be afraid to hang around. That’s when people are most relaxed and open to new ideas, and they’re also more likely to remember you–ideally with a good impression. This is your chance to get better quality leads and referrals, as well as build stronger relationships with your contacts.
7. They make plans to stay in touch before parting ways
Remember that this is a business meeting, not a social event. If you are going to network with someone, make sure that you have their contact information and they have yours. Ask them if they want to stay in touch—they may not even realize that they need your services or products until later on in their business cycle, so don’t be offended if they say no. Finally, try to set up a follow-up meeting or call when the conference is over so that you can go into more depth on what exactly it is that your company does.
Conclusion
If you follow these tips, you’ll find yourself networking more successfully and having a great time at trade shows and conferences. It’s all about being friendly, open and interested in the other person. Finally, don’t forget to make plans for staying in touch with new contacts before parting ways so that they can become friends or business partners down the road!
